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Highway signage in the US

Forty years after Jock Kinnear and Margaret Calvert's seminal work on road signage and the US are finally revamping their highway typeface family.

A little late perhaps but they've recently been doing some pretty heavy user-testing, looking closely at legibility distances and reaction times. There's an excellent website here detailing the research project and the development of a new Clearview typeface.

I remember there were some moves to try and develop a pan-european ‘general high recognition and perception font', Euroface by Eugene Bügleichenhaus some years ago but it seems to have faded away...

Posted by Brian 17.1.05 [ page link ]


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