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Food for thought

In our rush to make packaging secure and tamper-proof, perhaps we are forgetting the significant proportion of our users who have limited strength or dexterity.

A recent survey found that many older users found food packaging increasingly difficult to get into, and often injured themselves in the attempt.

This reminds me of a research project by Edward Goodwin and Richard Hartshorn at the RCA, which looked at ways of making food packaging easier to open.

The three main problem areas they discovered were:

  • Muscular: the packaging requires more force to open than the person is able to generate.
  • Visual: the instructions or icons on packaging were often printed smaller than was legible for a number of users.
  • Cognitive: packaging was not always intuitive to use and people rarely read the instructions.

Posted by Brian 8.2.04 [ page link ]


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