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The slippery slope

So do we have any moral responsibilities in the work that we do as designers? Of course we do, it's just a question of where we draw the line. At what point do we tell the client we don't want the work and we don't want the money? This is a big deal for me which is why I try and focus on healthcare related work - I want to make a positive difference to the world, not just contribute to the crap.

This increasingly damning list of jobs that we might or might not accept is taken from Milton Glaser's talk at the AIGA Voice Conference last year. How do you score?

  1. Designing a package to look bigger on the shelf.
  2. Doing an ad for a slow, boring film to make it seem like a light-hearted comedy.
  3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.
  4. Designing a jacket for a book whose sexual content that you find personally repellent.
  5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11th.
  6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
  7. Designing a package for children whose contents you know are low in nutrition value and high in sugar content.
  8. Designing a line of t-shirts for a manufacture that employs child labour.
  9. Designing a promotion for a diet product that you know doesn't work.
  10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
  11. Designing a brochure for an SUV that turned over frequently in emergency conditions known to have killed 150 people.
  12. Designing an ad for a product whose frequent use could result in the user's death.

Posted by Brian 17.10.03 [ page link ]


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