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Read the small print...

Improving visual pack information for older consumers

Some interesting work here from the Helen Hamyln Research Centre around package design for older people.

The results showed that the whole issue of improving visual pack information for older consumers is much trickier than simply sticking to guidelines on legibility. The user testing suggested that information design would only win consumer trust when it was used with recognizable branding - there was a point at which honestly conveyed information became unappealing. How ironic is that?

Posted by Brian 12.9.03 [ page link ]


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